WIVA
Timeline
May - Oct 2023
Role
Head of Design/Products
Founding Designer
Work
Start Up
Product Design
Tools
Figma
Adobe CC
WIVA is a social discovery platform designed to go beyond simple online interaction, helping more people meet in person and form new connections.
Branding
The brand focuses on enabling people from all backgrounds to interact and connect, whether through similarities or differences. Inclusivity was a core value guiding every aspect of the design.
[ weave - a ]
Derived from the words weave and viva, the name represents weaving people together to form long-lasting connections, friendships, relationships, and more.
The name Wiva was created by combining the words weave and viva, reflecting our goal of building a social discovery app that goes beyond casual meet-ups to foster meaningful, long-lasting connections. We began the process by exploring numerous logo concepts that visually captured the essence of both words.
Variation of Logos
Brand Language
Simplified Logo
We visualized the platform’s core elements relationships, events, shared interests, and actions through an interactive, bubble-based design. This approach allows users to directly configure and select each element, creating an intuitive experience that naturally guides them toward meaningful and personalized connections.
Main Colors
User Interface
We incorporated the logo into the interface and extended its visual characteristics to the icon system. By keeping the design minimal, we ensured the icons remain easily identifiable.
Icon
Matching Activity Based
Matching Profile Based
Add Post
Posts
Interaction Design
Splash Screen
Adding Profile Picture
User Experience
All features were developed through multiple user maps and rounds of iteration. Through trial and error, we focused on minimizing user effort and reducing unnecessary interactions. For more details on the user maps, please feel free to contact me.
Flows - For more information please contact me
Reflection
I led the design for the platform and built the entire branding system from the ground up. This 0-to-1 experience strengthened not only my design toolset, but also my understanding of users and my ability to collaborate effectively with engineers and product managers to achieve the best possible outcomes.
and
Designing
© 2026
© 2026
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